**IMPORTANT NOTICE** PLEASE REVIEW OUR UPDATED SIZING GUIDE FOR OUR NEW FLEXFIT CHEST BINDERS
Genderwear South Africa (Pty) Ltd was established in 2019 with the intention to enter a largely underserved market in South Africa, providing accessible and affirming clothing for the LGBTQIA+ community. Over the years, our brand has become widely known to many within the community, but more recently, in June 2024, Genderwear SA underwent a change of ownership and is now managed by Mel Laubscher. Mel has since taken over the business and implemented a series of innovative strategies aimed at enhancing our product offerings and expanding our reach.
We specialize in gender-affirming undergarments, shapewear, and apparel that cater to the diverse needs of our customers. Based in Cape Town, we are passionate about ensuring that every person, regardless of their gender identity or expression, has access to quality products that make them feel confident and supported.
Our commitment extends beyond fashion. At Genderwear SA, we recognize the importance of representation and inclusivity in all aspects of our business. We believe that clothing is not just about style—it’s about personal identity, dignity, and empowerment.
In addition to providing essential products, we are dedicated to supporting and uplifting the LGBTQIA+ community through charitable contributions and partnerships with local organizations. Fifty percent of proceeds from our stickersgo directly to charity, and we continuously strive to give back in meaningful ways. Please review our list of resources below for more information.
At Genderwear SA, our mission is to break the barriers in gendered clothing, offering products that foster inclusivity, comfort, and self-expression. Our vision is to create a safe space where everyone feels seen, heard, and valued. Whether you're looking for gender-affirming undergarments or stylish clothing that reflects who you truly are, we are here to support you every step of the way.
The original founders of Genderwear SA discovered a glaring issue in the South African market: a lack of affordableand effective gender-affirming products. At the time the company was established, there were no options available that catered to the unique needs of individuals seeking gender-affirming apparel. This gap highlighted the urgent need for high-quality, accessible solutions, inspiring the founders to create a brand that would fill this void and support the LGBTQIA+ community in expressing their true selves with confidence.
To solve this problem, the founders created Genderwear South Africa (Pty) Ltd in 2019. Genderwear SA addresses the lack of accessible gender-affirming products by offering a range of high-quality undergarments, shapewear, and apparel specifically designed for the LGBTQIA+ community. Our products provide the following benefits:
We maintain the quality of our products through the following measures:
We are also working closely with Netcash and other business partners to ensure our goods are a success, streamlining operations, and enhancing our ability to serve our community effectively.
Our customer reactions have been overwhelmingly positive. Some of the reviews we have received include:
If you would like to leave us feedback, we would love to hear from you! Please use our "Contact" page or leave us a review on Google.
Under Mel’s leadership, we have prioritized customer service, streamlined our supply chain, and continue to develop new products yet to enter the South African market. We are committed to ensuring that our products not only meet the needs of our customers but also reflect our values of inclusivity and responsibility. We continue to serve the whole of South Africa, neighboring countries, and the entire African continent. If you live in Africa and would like to purchase one of our products, please get in contact with us for a shipping quote.
We are also open to working with new business partners to grow both our brands. If your business is interested in collaborating, please contact Mel at mel@genderwearsa.com.
Many of our customers seek additional support. Below is a list of resources we recommend. If these don’t meet your needs, please contact us for access to our database of healthcare practitioners.
For parents seeking guidance, contact Cara Pearson at cpearson.gpstax@gmail.com to join the WhatsApp support group. Community rules will be shared upon joining. This group is meant to uplift and support members of the community and no negative or hateful comments will be tolerated.